These are products for the hair-obsessed.

Oribe Haircare is a line of luxurious products that is unique in every category: gels that condition, oils that hold, sprays that don’t flake, skincare-grade shampoos that prep hair for styling and gently balance the scalp, masques that have the richness and body of a lavish moisturizing cream. And that’s just the beginning. Each product is tested extensively backstage and on set to ensure that it outperforms everything else.

While the products are ultra-high-tech, the formulations are clean and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. They perform like no other.

Virtue Labs set out to bring a transformative protein to hair care called Alpha Keratin 60ku™. It is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

VIRTUE IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

Shipping available upon request

Email jenna.luteman@gmail.com to place an order